Spurs paid ?26million to land Soldado from Valencia, eclipsing the ?17million they shelled out for Brazil midfielder Paulinho earlier in the window.
On paper it is easy to see why the north London club agreed to pay such a hefty sum for a striker who will be 29 years old not long after the season's end.
Soldado scored more than 20 goals in each of his three seasons at Valencia, and his track record at Osasuna, Getafe, and Real Madrid is also impressive.
Other than Gareth Bale, who looks likely to leave Spurs in the next two weeks, Andre Villas-Boas' attackers failed to live up to their potential last term - and that is where Soldado hopes he can help out.
"I have tried to score (20 goals a season) and every time I have done it," said Soldado, who was speaking at the unveiling of Tottenham's new cup shirt sponsor AIA.
"This season I am going to try my best from the first day to get back to scoring because they signed me because of this reason. My objective is to score more than 20 goals. With the help of my team-mates I can do it."
Soldado scored 30 goals in all competitions for Valencia last season.
No Tottenham player has reached that landmark since Gary Lineker scored 35 goals in the 1991-92 season.
Adapting to a different league, especially after missing out on the majority of the club's pre-season programme, will be difficult, of course, but Soldado is sure that he can do it.
Source: PA
Source: PA